Monthly Archives: March 2018

Rules to Follow tor a Successful Website

Rules to Follow for a Successful Website 1. Your website should load quickly. (Because Google and users love it) Watch out for memory intensive plugins or conflicting plugins, if you are utilizing a CMS. 2. Security from hackers is important, having the ability to roll back when errors occur as well. These days, most hosts will do automatic backups for you. You can also back up manually at will and store localized copies of your site on your personal drive. Never pick a web host without 24/7 live support. GoDaddy is great for beginners. When things go bad, they do a fairly good job resolving issues. 3. Always use a .com and unless there really is no alternative don’t use dashes or hyphens in between words in a domain name. 4. Build an email lists from day one. This is easily done by opting website visitors to automated mailing lists while they browse your site. They can always unsubscribe later if they wish. 5. Check for broken links regularly, integrate a site map and a customized 404 page. 6. Facebook, Twitter, Instagram, Google+, Pinterest… pick one and dominate it, it makes no sense to have poorly managed multiple social media accounts. If you run a successful company, consider hiring someone to look after your social media presence and expect results…. [ View Full Post ]

How Evolution Really Works – The Power of Digital Marketing

digital marketing evolution of internet advertising online marketing evolution new age of marketing digital media advertising technologies trends trend it web development

The Power of Digital Marketing Long before the use of the Internet, there were a variety of ways to advertise. Media sources such as television, newspapers, radio, magazines and telemarketing pamphlets were very popular, and some of them still are. The primary goal of traditional advertising is to convey a company statement, raise product awareness, while communicating it to as many people as possible for the smallest price as possible. When the Internet gained popularity, a number of online search options became available. Companies were now able to advertise on a much larger scale. Because of the perception of advertising at the time, many businesses were assumed to have great value, and therefore traded on the stock exchange at extremely high rates. Immediately after the dot-com collapse in 2001, internet advertising was significantly neglected because of the common assumptions about consumers and many failing internet-based businesses. Nevertheless, as time went on, companies and consumers reevaluated their beliefs and began exploring newly emerging online options. Substantial business models have emerged such as search engine advertising and e-commerce. Relevancy has increased even more when the industry has implemented enhancements in client targeting and has gained better understanding about how websites maintain their visitors. Research in consumer’s behaviors online and buying patterns has skyrocketed. In today’s world, primarily due to the availability of… [ View Full Post ]