Monthly Archives: June 2018

The Power Of Your Digital Marketing Framework

digital marketing framework

Digital Marketing Framework Online marketing moves as fast as lightning. If you don’t stay on top of it, you are bound to lose pace. Thinking critically, working according to plan and performance monitoring are all successful online marketing tactics. Just like in a car, your marketing framework becomes a ROI-positive engine that drives results. Delivering marketing material that appeals to your consumers both on rational and emotional levels is a powerful tool to build customer connections. A marketing framework functions according to strategic marketing plans developed specifically for driving sales, conversions and goals, maintaining low acquisition costs, etc. The traffic you generate fuels your marketing process, while optimization and monitoring ensures maximum running efficiency. A proper plan will endure efficiency, while goal monitoring will help sustain longevity. Convert both new users into new customers, and existing customers to repeat users. The sales-driving strategy you choose will determine the ultimate outcome. Focus on publishing amazing quality content and building trust in your brand. Better content maximizes ROI. Utilizing multiple marketing channels spreads brand awareness faster and gives your company versatility over multiple social channels. Remember that affiliate marketing is a great solution for business models that have minimal up-front expenditure capabilities. The size of your framework will ultimately determine the marketing reach and weight of your company. Spending money wisely, not… [ View Full Post ]

Website Redesign Process – To Rebuild or Not?

website redesign process

To rebuild or not to rebuild? This question is common to business owners facing a web development project. An overhaul of your website may sound appealing, and in many cases is the best way to go. Re-branding can do wonders, and today, re-branding online is easier than you think. By strategically targeting your consumers, building brand loyalty and trust around a philosophy people can relate to, you will achieve better results overall, as well as improved conversions and a lower CPA. Most of the time, a website functions as the face of a company online. It must reinforce your client’s commitment to buy-in and retain you as a provider. A properly structured website functions much more than a point of sale system or a lead generator. Your website must engage and re-engage your consumers on an ongoing basis.    To be good candidates for top organic search engine results page (SERP) rankings, websites must typically provide and update the following three types of content on regular basis: 1) content expanding on the services offered, 2) information (new) relevant to your product / services consumer, as well as 3) educational (instructional) material relevant to your target audience. Most of the time, the latter involves maintaining a blog, posting videos, images, etc. Driving relevant traffic which converts is essentially, the art of… [ View Full Post ]

The Role of Web Design on Content Marketing

web design content marketing

According to a Missouri University of Science and Technology study, it takes users less than two-tenth of a second to form a first impression when browsing your site. On average, it takes users under three seconds to find key on-page contributor to their first impression. The first impression is perceived to be the key determinant whether a consumer forms a favorable or unfavorable view of an organization. Research shows that websites that demonstrated better aesthetics, visual appeal and performance, had longer session duration times and lower page bounce. According to studies done by Amazon, page speed alone has a significant impact on use behavior. It is estimated that a 100ms drop in page load speed results in a 1% reduction in performance. Other studies suggest that eCommerce speed optimization sometimes yields conversion increase of 20% or more. A bad website design almost always leads to a customer closing your page or pressing the back button. As acquisition costs skyrocket and company reputation declines, merchants waste valuable time and money. An improper website design impacts several components of digital marketing for your company. This is especially try for content marketing. Poor web design will stagnate content marketing and prevent your other marketing strategies for achieving their full potential. A website not optimized for accessibility makes published content less noticeable and more… [ View Full Post ]