Website Redesign Process – To Rebuild or Not?

website redesign process

To rebuild or not to rebuild?

This question is common to business owners facing a web development project. An overhaul of your website may sound appealing, and in many cases is the best way to go. Re-branding can do wonders, and today, re-branding online is easier than you think. By strategically targeting your consumers, building brand loyalty and trust around a philosophy people can relate to, you will achieve better results overall, as well as improved conversions and a lower CPA. Most of the time, a website functions as the face of a company online. It must reinforce your client’s commitment to buy-in and retain you as a provider. A properly structured website functions much more than a point of sale system or a lead generator. Your website must engage and re-engage your consumers on an ongoing basis. 


To be good candidates for top organic search engine results page (SERP) rankings, websites must typically provide and update the following three types of content on regular basis: 1) content expanding on the services offered, 2) information (new) relevant to your product / services consumer, as well as 3) educational (instructional) material relevant to your target audience. Most of the time, the latter involves maintaining a blog, posting videos, images, etc. Driving relevant traffic which converts is essentially, the art of digital inbound marketing.


If you are unsure whether or not your website supports integrations described above, submit an online request for review by clicking here. This “mini-audit” is completely free. It is designed to provide you with the most logical next step for your domain, based on your business goals. We don’t side with folks determined to keep their customers “in the dark.” The more you know, the better results we can achieve together to further benefit your business. 


Chances are, if you have utilized online builders such as Squarespace or Wix, you have a performance-limited website, a poor hosting plan, and absolutely zero potential for optimization. The importance of on-site and off-site optimization cannot be underrated. A properly optimized domain will allow you to achieve optimal results with lowest dollar spent. 


If you are already running WordPress, OpenCart or Magento – you are in luck. Content management systems are designed to be customized to the demands of your business. To check the technology used by your website free of charge, submit a work request by clicking here. A full website report will be emailed to you within 24 hours, and one of our project managers will reach out to answer any questions you may have.


Don’t be afraid to shop around when you are looking for development help. Knowing average prices and being in touch with the right people will mean a lot when making your decision – the decision which will set you up with a platform you can update to keep up with the latest trends and innovations. Also, remember that choosing a content management system such as WordPress, most always involves paying additional for plugins you install after the website is finalized. Have your developer break down the costs of plugins vs labor price, as well as give you daily updates during the development of your website, so you can closely track the progress. To properly evaluate the skills of your dev team, review case studies, before and after mockups, successful project completions which deal with your industry, referenced. Don’t be afraid to have multiple options, or difficulties in making the right choice. But be afraid of going with developers inexperienced, or incapable of delivering project specifications required for the success of your company online.


To read more about development project specifications, as well as about effective ways to monitor your developer, click here.




WordPress Web Development Platform Explained – Web Design for Limited Budget Scenarios


Trend IT professional business services for business professionals. Propelling your business into the future since 2004. To schedule your complimentary website evaluation, submit an inquiry here. | Tel. (914) 440 – 0113 | | 108 Greenwich Street, 7th Floor, New York, NY 10006

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