Category Archives: Online Advertising

Search Engine Optimization: Tips From a Leading Digital Marketing Company in New York City

digital marketing company new york

Digital Marketing Company Tips & Tricks: Search Engine Optimization SEO Slowly and steadily, business owner across the globe make the necessary transition towards the age of the digital, updating business models, re-working marketing plans. I have came across a high demand for search engine optimization services. People in search for a top-performing digital marketing company should be prepared to pay top dollar for impressive results. Results really are impressive. Merchants worldwide are making the transitioning from reliance on lead sources to reliance on targeted search engine optimization tactics and digital marketing services. When your business relies on a digital marketing company to deliver leads which will in turn feed your employees with work material, that digital marketing company is your lifeline. No wonder many merchants have already transitioned from outsourcing their marketing services to a digital marketing company to keeping a paid staff of digital marketers in-house. Either way, wise business owners are coming to the realization that search engine optimization and digital marketing benefits are massive. Most businesses which fail to leverage the benefits of a positive online presence will ultimately fail. Many will invest thousands in excessive and unreasonable campaigns   When seeking for a digital marketing company or staffing digital marketers in-house, keep a concise plan of action in mind. It is important to get to know… [ View Full Post ]

Digital Marketing Through Strategic Planning – Search Engine Optimization And Beyond

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Explosive outcomes with strategic planning and precise execution. Whether your focus is search engine optimization, social media marketing, running Google Adwords campaigns or review management, it is important for your business to follow a highly specific plan of action that you, as a business owner, create for yourself.   Do not get discouraged or overwhelmed when faced with the importance of a strong digital presence for your business. Social media marketing, search engine optimization, review management, along with other SEO-oriented tasks are highly systematic and have very predictable outcomes. We use analytics, data-measurement, market research, product research and consumer research to develop a marketing plan for your business that works. The world of Google and search engine crawlers functions on scripts. Nowadays, they zoom through code and analyze page text with lightning speed, digging for sequences, patterns, correlations, matches, duplicates, links, tags, attributes… cross-reference everything with the embedded algorithms aimed to rank the billions of sites out there. The digital world is huge indeed. Luckily, most of the websites out there are no search engine friendly and are not SEO-optimized. Search engine optimization, among other important web development tactics, allow your website to stand out. To say to Google – Hey I’m out here! Google registers, quite effectively, the millions of website communities, the trillions of website interactions, communications and… [ View Full Post ]

The Role of Web Design on Content Marketing

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According to a Missouri University of Science and Technology study, it takes users less than two-tenth of a second to form a first impression when browsing your site. On average, it takes users under three seconds to find key on-page contributor to their first impression. The first impression is perceived to be the key determinant whether a consumer forms a favorable or unfavorable view of an organization. Research shows that websites that demonstrated better aesthetics, visual appeal and performance, had longer session duration times and lower page bounce. According to studies done by Amazon, page speed alone has a significant impact on use behavior. It is estimated that a 100ms drop in page load speed results in a 1% reduction in performance. Other studies suggest that eCommerce speed optimization sometimes yields conversion increase of 20% or more. A bad website design almost always leads to a customer closing your page or pressing the back button. As acquisition costs skyrocket and company reputation declines, merchants waste valuable time and money. An improper website design impacts several components of digital marketing for your company. This is especially try for content marketing. Poor web design will stagnate content marketing and prevent your other marketing strategies for achieving their full potential. A website not optimized for accessibility makes published content less noticeable and more… [ View Full Post ]

Keys To A Successful Website: Web Development Do’s and Don’ts Continued

keys to a successful website

Keys To A Successful Website: Web Development Do’s and Don’ts Continued … and how to achieve sustainable presence online Achieving consistent returns from your web development project may be a tough cookie to master, however, when you utilize proper ingredients in your marketing mix, most of the success depends on your ability to follow directions. As complex cooking often is, marketing is a science, where the slightest drop of unfavorable ingredient, or neglect can be catastrophic. Within the smallest details of any website layout, color scheme, brand image, as well as look and feel, lures the success of a any given company’s presence online. Building your brand, as well as building your website, involves strategic planning and a clear understanding of direction. Knowing your target consumers, their behaviors and wants is a must, that is why at Trend IT, we allocate significant amount of time toward market research and competitor analysis. Remember, there are many sources for referral traffic online. Utilizing competitor analytics platforms allows web developers, as well as website owners, gain clear understanding of the approach taken by your business’s most influential competitors. When we talk about industry giants with massive rates of success, their results are achieved with the help of some of the biggest brains in marketing, and the allocation of tremendous funds toward direct advertising… [ View Full Post ]

How Evolution Really Works – The Power of Digital Marketing

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The Power of Digital Marketing Long before the use of the Internet, there were a variety of ways to advertise. Media sources such as television, newspapers, radio, magazines and telemarketing pamphlets were very popular, and some of them still are. The primary goal of traditional advertising is to convey a company statement, raise product awareness, while communicating it to as many people as possible for the smallest price as possible. When the Internet gained popularity, a number of online search options became available. Companies were now able to advertise on a much larger scale. Because of the perception of advertising at the time, many businesses were assumed to have great value, and therefore traded on the stock exchange at extremely high rates. Immediately after the dot-com collapse in 2001, internet advertising was significantly neglected because of the common assumptions about consumers and many failing internet-based businesses. Nevertheless, as time went on, companies and consumers reevaluated their beliefs and began exploring newly emerging online options. Substantial business models have emerged such as search engine advertising and e-commerce. Relevancy has increased even more when the industry has implemented enhancements in client targeting and has gained better understanding about how websites maintain their visitors. Research in consumer’s behaviors online and buying patterns has skyrocketed. In today’s world, primarily due to the availability of… [ View Full Post ]

New York’s Website Development & IT Support Rises the Bar Yet Again

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Being in the IT business, we have seen a tremendous amount of crooks and scammers running the streets, looking for the next helpless person needing a website to score on. As awkward as this may sound, it is absolutely true. IT industry has been growing rapidly over the past decades. Today, we live in a society which is becoming increasingly dependent on the technology that surrounds us. Technology that is developing not by the hour, but by the minute… so fast in fact that sometimes it is hard to catch up. For that same reason, website development is often solely at the hands of your developer. The developer who you have hired, but who may not be so transparent or knowledgeable as you would want, or a developer who constantly pushes forward the deadlines. When you come to Trend IT to fulfill your project needs, you become part of our IT family, part of our innovative and creative IT cloud. We, as a team, work understand your vision and bring it to life. Our design and development process is crystal clear – we believe in transparency. Our project evaluation and estimation phase is completely free of charge. With leading turn-around times in the industry, I am confident Trend IT will not just fulfill, but exceed your expectations. Our unique cloud-based… [ View Full Post ]