Category Archives: Social Media Marketing

Keys To A Successful Website: Web Development Do’s and Don’ts Continued

keys to a successful website

Keys To A Successful Website: Web Development Do’s and Don’ts Continued … and how to achieve sustainable presence online Achieving consistent returns from your web development project may be a tough cookie to master, however, when you utilize proper ingredients in your marketing mix, most of the success depends on your ability to follow directions. As complex cooking often is, marketing is a science, where the slightest drop of unfavorable ingredient, or neglect can be catastrophic. Within the smallest details of any website layout, color scheme, brand image, as well as look and feel, lures the success of a any given company’s presence online. Building your brand, as well as building your website, involves strategic planning and a clear understanding of direction. Knowing your target consumers, their behaviors and wants is a must, that is why at Trend IT, we allocate significant amount of time toward market research and competitor analysis. Remember, there are many sources for referral traffic online. Utilizing competitor analytics platforms allows web developers, as well as website owners, gain clear understanding of the approach taken by your business’s most influential competitors. When we talk about industry giants with massive rates of success, their results are achieved with the help of some of the biggest brains in marketing, and the allocation of tremendous funds toward direct advertising… [ View Full Post ]

How Evolution Really Works – The Power of Digital Marketing

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The Power of Digital Marketing Long before the use of the Internet, there were a variety of ways to advertise. Media sources such as television, newspapers, radio, magazines and telemarketing pamphlets were very popular, and some of them still are. The primary goal of traditional advertising is to convey a company statement, raise product awareness, while communicating it to as many people as possible for the smallest price as possible. When the Internet gained popularity, a number of online search options became available. Companies were now able to advertise on a much larger scale. Because of the perception of advertising at the time, many businesses were assumed to have great value, and therefore traded on the stock exchange at extremely high rates. Immediately after the dot-com collapse in 2001, internet advertising was significantly neglected because of the common assumptions about consumers and many failing internet-based businesses. Nevertheless, as time went on, companies and consumers reevaluated their beliefs and began exploring newly emerging online options. Substantial business models have emerged such as search engine advertising and e-commerce. Relevancy has increased even more when the industry has implemented enhancements in client targeting and has gained better understanding about how websites maintain their visitors. Research in consumer’s behaviors online and buying patterns has skyrocketed. In today’s world, primarily due to the availability of… [ View Full Post ]

New York’s Website Development & IT Support Rises the Bar Yet Again

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Being in the IT business, we have seen a tremendous amount of crooks and scammers running the streets, looking for the next helpless person needing a website to score on. As awkward as this may sound, it is absolutely true. IT industry has been growing rapidly over the past decades. Today, we live in a society which is becoming increasingly dependent on the technology that surrounds us. Technology that is developing not by the hour, but by the minute… so fast in fact that sometimes it is hard to catch up. For that same reason, website development is often solely at the hands of your developer. The developer who you have hired, but who may not be so transparent or knowledgeable as you would want, or a developer who constantly pushes forward the deadlines. When you come to Trend IT to fulfill your project needs, you become part of our IT family, part of our innovative and creative IT cloud. We, as a team, work understand your vision and bring it to life. Our design and development process is crystal clear – we believe in transparency. Our project evaluation and estimation phase is completely free of charge. With leading turn-around times in the industry, I am confident Trend IT will not just fulfill, but exceed your expectations. Our unique cloud-based… [ View Full Post ]