Tag Archives: digital marketing

Digital Marketing Through Strategic Planning – Search Engine Optimization And Beyond

search engine optimization company

Explosive outcomes with strategic planning and precise execution. Whether your focus is search engine optimization, social media marketing, running Google Adwords campaigns or review management, it is important for your business to follow a highly specific plan of action that you, as a business owner, create for yourself.   Do not get discouraged or overwhelmed when faced with the importance of a strong digital presence for your business. Social media marketing, search engine optimization, review management, along with other SEO-oriented tasks are highly systematic and have very predictable outcomes. We use analytics, data-measurement, market research, product research and consumer research to develop a marketing plan for your business that works. The world of Google and search engine crawlers functions on scripts. Nowadays, they zoom through code and analyze page text with lightning speed, digging for sequences, patterns, correlations, matches, duplicates, links, tags, attributes… cross-reference everything with the embedded algorithms aimed to rank the billions of sites out there. The digital world is huge indeed. Luckily, most of the websites out there are no search engine friendly and are not SEO-optimized. Search engine optimization, among other important web development tactics, allow your website to stand out. To say to Google – Hey I’m out here! Google registers, quite effectively, the millions of website communities, the trillions of website interactions, communications and… [ View Full Post ]

The Power Of Your Digital Marketing Framework

digital marketing framework

Digital Marketing Framework Online marketing moves as fast as lightning. If you don’t stay on top of it, you are bound to lose pace. Thinking critically, working according to plan and performance monitoring are all successful online marketing tactics. Just like in a car, your marketing framework becomes a ROI-positive engine that drives results. Delivering marketing material that appeals to your consumers both on rational and emotional levels is a powerful tool to build customer connections. A marketing framework functions according to strategic marketing plans developed specifically for driving sales, conversions and goals, maintaining low acquisition costs, etc. The traffic you generate fuels your marketing process, while optimization and monitoring ensures maximum running efficiency. A proper plan will endure efficiency, while goal monitoring will help sustain longevity. Convert both new users into new customers, and existing customers to repeat users. The sales-driving strategy you choose will determine the ultimate outcome. Focus on publishing amazing quality content and building trust in your brand. Better content maximizes ROI. Utilizing multiple marketing channels spreads brand awareness faster and gives your company versatility over multiple social channels. Remember that affiliate marketing is a great solution for business models that have minimal up-front expenditure capabilities. The size of your framework will ultimately determine the marketing reach and weight of your company. Spending money wisely, not… [ View Full Post ]

The Role of Web Design on Content Marketing

web design content marketing

According to a Missouri University of Science and Technology study, it takes users less than two-tenth of a second to form a first impression when browsing your site. On average, it takes users under three seconds to find key on-page contributor to their first impression. The first impression is perceived to be the key determinant whether a consumer forms a favorable or unfavorable view of an organization. Research shows that websites that demonstrated better aesthetics, visual appeal and performance, had longer session duration times and lower page bounce. According to studies done by Amazon, page speed alone has a significant impact on use behavior. It is estimated that a 100ms drop in page load speed results in a 1% reduction in performance. Other studies suggest that eCommerce speed optimization sometimes yields conversion increase of 20% or more. A bad website design almost always leads to a customer closing your page or pressing the back button. As acquisition costs skyrocket and company reputation declines, merchants waste valuable time and money. An improper website design impacts several components of digital marketing for your company. This is especially try for content marketing. Poor web design will stagnate content marketing and prevent your other marketing strategies for achieving their full potential. A website not optimized for accessibility makes published content less noticeable and more… [ View Full Post ]

New York’s Website Development & IT Support Rises the Bar Yet Again

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Being in the IT business, we have seen a tremendous amount of crooks and scammers running the streets, looking for the next helpless person needing a website to score on. As awkward as this may sound, it is absolutely true. IT industry has been growing rapidly over the past decades. Today, we live in a society which is becoming increasingly dependent on the technology that surrounds us. Technology that is developing not by the hour, but by the minute… so fast in fact that sometimes it is hard to catch up. For that same reason, website development is often solely at the hands of your developer. The developer who you have hired, but who may not be so transparent or knowledgeable as you would want, or a developer who constantly pushes forward the deadlines. When you come to Trend IT to fulfill your project needs, you become part of our IT family, part of our innovative and creative IT cloud. We, as a team, work understand your vision and bring it to life. Our design and development process is crystal clear – we believe in transparency. Our project evaluation and estimation phase is completely free of charge. With leading turn-around times in the industry, I am confident Trend IT will not just fulfill, but exceed your expectations. Our unique cloud-based… [ View Full Post ]