Tag Archives: web design

Digital Marketing Through Strategic Planning – Search Engine Optimization And Beyond

search engine optimization company

Explosive outcomes with strategic planning and precise execution. Whether your focus is search engine optimization, social media marketing, running Google Adwords campaigns or review management, it is important for your business to follow a highly specific plan of action that you, as a business owner, create for yourself.   Do not get discouraged or overwhelmed when faced with the importance of a strong digital presence for your business. Social media marketing, search engine optimization, review management, along with other SEO-oriented tasks are highly systematic and have very predictable outcomes. We use analytics, data-measurement, market research, product research and consumer research to develop a marketing plan for your business that works. The world of Google and search engine crawlers functions on scripts. Nowadays, they zoom through code and analyze page text with lightning speed, digging for sequences, patterns, correlations, matches, duplicates, links, tags, attributes… cross-reference everything with the embedded algorithms aimed to rank the billions of sites out there. The digital world is huge indeed. Luckily, most of the websites out there are no search engine friendly and are not SEO-optimized. Search engine optimization, among other important web development tactics, allow your website to stand out. To say to Google – Hey I’m out here! Google registers, quite effectively, the millions of website communities, the trillions of website interactions, communications and… [ View Full Post ]

The Role of Web Design on Content Marketing

web design content marketing

According to a Missouri University of Science and Technology study, it takes users less than two-tenth of a second to form a first impression when browsing your site. On average, it takes users under three seconds to find key on-page contributor to their first impression. The first impression is perceived to be the key determinant whether a consumer forms a favorable or unfavorable view of an organization. Research shows that websites that demonstrated better aesthetics, visual appeal and performance, had longer session duration times and lower page bounce. According to studies done by Amazon, page speed alone has a significant impact on use behavior. It is estimated that a 100ms drop in page load speed results in a 1% reduction in performance. Other studies suggest that eCommerce speed optimization sometimes yields conversion increase of 20% or more. A bad website design almost always leads to a customer closing your page or pressing the back button. As acquisition costs skyrocket and company reputation declines, merchants waste valuable time and money. An improper website design impacts several components of digital marketing for your company. This is especially try for content marketing. Poor web design will stagnate content marketing and prevent your other marketing strategies for achieving their full potential. A website not optimized for accessibility makes published content less noticeable and more… [ View Full Post ]