Tag Archives: website development strategy

The Role of Web Design on Content Marketing

web design content marketing

According to a Missouri University of Science and Technology study, it takes users less than two-tenth of a second to form a first impression when browsing your site. On average, it takes users under three seconds to find key on-page contributor to their first impression. The first impression is perceived to be the key determinant whether a consumer forms a favorable or unfavorable view of an organization. Research shows that websites that demonstrated better aesthetics, visual appeal and performance, had longer session duration times and lower page bounce. According to studies done by Amazon, page speed alone has a significant impact on use behavior. It is estimated that a 100ms drop in page load speed results in a 1% reduction in performance. Other studies suggest that eCommerce speed optimization sometimes yields conversion increase of 20% or more. A bad website design almost always leads to a customer closing your page or pressing the back button. As acquisition costs skyrocket and company reputation declines, merchants waste valuable time and money. An improper website design impacts several components of digital marketing for your company. This is especially try for content marketing. Poor web design will stagnate content marketing and prevent your other marketing strategies for achieving their full potential. A website not optimized for accessibility makes published content less noticeable and more… [ View Full Post ]

Rules to Follow tor a Successful Website

Rules to Follow for a Successful Website 1. Your website should load quickly. (Because Google and users love it) Watch out for memory intensive plugins or conflicting plugins, if you are utilizing a CMS. 2. Security from hackers is important, having the ability to roll back when errors occur as well. These days, most hosts will do automatic backups for you. You can also back up manually at will and store localized copies of your site on your personal drive. Never pick a web host without 24/7 live support. GoDaddy is great for beginners. When things go bad, they do a fairly good job resolving issues. 3. Always use a .com and unless there really is no alternative don’t use dashes or hyphens in between words in a domain name. 4. Build an email lists from day one. This is easily done by opting website visitors to automated mailing lists while they browse your site. They can always unsubscribe later if they wish. 5. Check for broken links regularly, integrate a site map and a customized 404 page. 6. Facebook, Twitter, Instagram, Google+, Pinterest… pick one and dominate it, it makes no sense to have poorly managed multiple social media accounts. If you run a successful company, consider hiring someone to look after your social media presence and expect results…. [ View Full Post ]