Web Development Blog

Search Engine Optimization: Tips From a Leading Digital Marketing Company in New York City

digital marketing company new york

Digital Marketing Company Tips & Tricks: Search Engine Optimization SEO Slowly and steadily, business owner across the globe make the necessary transition towards the age of the digital, updating business models, re-working marketing plans. I have came across a high demand for search engine optimization services. People in search for a top-performing digital marketing company should be prepared to pay top dollar for impressive results. Results really are impressive. Merchants worldwide are making the transitioning from reliance on lead sources to reliance on targeted search engine optimization tactics and digital marketing services. When your business relies on a digital marketing company to deliver leads which will in turn feed your employees with work material, that digital marketing company is your lifeline. No wonder many merchants have already transitioned from outsourcing their marketing services to a digital marketing company to keeping a paid staff of digital marketers in-house. Either way, wise business owners are coming to the realization that search engine optimization and digital marketing benefits are massive. Most businesses which fail to leverage the benefits of a positive online presence will ultimately fail. Many will invest thousands in excessive and unreasonable campaigns   When seeking for a digital marketing company or staffing digital marketers in-house, keep a concise plan of action in mind. It is important to get to know… [ View Full Post ]

Digital Marketing Through Strategic Planning – Search Engine Optimization And Beyond

search engine optimization company

Explosive outcomes with strategic planning and precise execution. Whether your focus is search engine optimization, social media marketing, running Google Adwords campaigns or review management, it is important for your business to follow a highly specific plan of action that you, as a business owner, create for yourself.   Do not get discouraged or overwhelmed when faced with the importance of a strong digital presence for your business. Social media marketing, search engine optimization, review management, along with other SEO-oriented tasks are highly systematic and have very predictable outcomes. We use analytics, data-measurement, market research, product research and consumer research to develop a marketing plan for your business that works. The world of Google and search engine crawlers functions on scripts. Nowadays, they zoom through code and analyze page text with lightning speed, digging for sequences, patterns, correlations, matches, duplicates, links, tags, attributes… cross-reference everything with the embedded algorithms aimed to rank the billions of sites out there. The digital world is huge indeed. Luckily, most of the websites out there are no search engine friendly and are not SEO-optimized. Search engine optimization, among other important web development tactics, allow your website to stand out. To say to Google – Hey I’m out here! Google registers, quite effectively, the millions of website communities, the trillions of website interactions, communications and… [ View Full Post ]

The Power Of Your Digital Marketing Framework

digital marketing framework

Digital Marketing Framework Online marketing moves as fast as lightning. If you don’t stay on top of it, you are bound to lose pace. Thinking critically, working according to plan and performance monitoring are all successful online marketing tactics. Just like in a car, your marketing framework becomes a ROI-positive engine that drives results. Delivering marketing material that appeals to your consumers both on rational and emotional levels is a powerful tool to build customer connections. A marketing framework functions according to strategic marketing plans developed specifically for driving sales, conversions and goals, maintaining low acquisition costs, etc. The traffic you generate fuels your marketing process, while optimization and monitoring ensures maximum running efficiency. A proper plan will endure efficiency, while goal monitoring will help sustain longevity. Convert both new users into new customers, and existing customers to repeat users. The sales-driving strategy you choose will determine the ultimate outcome. Focus on publishing amazing quality content and building trust in your brand. Better content maximizes ROI. Utilizing multiple marketing channels spreads brand awareness faster and gives your company versatility over multiple social channels. Remember that affiliate marketing is a great solution for business models that have minimal up-front expenditure capabilities. The size of your framework will ultimately determine the marketing reach and weight of your company. Spending money wisely, not… [ View Full Post ]

Website Redesign Process – To Rebuild or Not?

website redesign process

To rebuild or not to rebuild? This question is common to business owners facing a web development project. An overhaul of your website may sound appealing, and in many cases is the best way to go. Re-branding can do wonders, and today, re-branding online is easier than you think. By strategically targeting your consumers, building brand loyalty and trust around a philosophy people can relate to, you will achieve better results overall, as well as improved conversions and a lower CPA. Most of the time, a website functions as the face of a company online. It must reinforce your client’s commitment to buy-in and retain you as a provider. A properly structured website functions much more than a point of sale system or a lead generator. Your website must engage and re-engage your consumers on an ongoing basis.    To be good candidates for top organic search engine results page (SERP) rankings, websites must typically provide and update the following three types of content on regular basis: 1) content expanding on the services offered, 2) information (new) relevant to your product / services consumer, as well as 3) educational (instructional) material relevant to your target audience. Most of the time, the latter involves maintaining a blog, posting videos, images, etc. Driving relevant traffic which converts is essentially, the art of… [ View Full Post ]

The Role of Web Design on Content Marketing

web design content marketing

According to a Missouri University of Science and Technology study, it takes users less than two-tenth of a second to form a first impression when browsing your site. On average, it takes users under three seconds to find key on-page contributor to their first impression. The first impression is perceived to be the key determinant whether a consumer forms a favorable or unfavorable view of an organization. Research shows that websites that demonstrated better aesthetics, visual appeal and performance, had longer session duration times and lower page bounce. According to studies done by Amazon, page speed alone has a significant impact on use behavior. It is estimated that a 100ms drop in page load speed results in a 1% reduction in performance. Other studies suggest that eCommerce speed optimization sometimes yields conversion increase of 20% or more. A bad website design almost always leads to a customer closing your page or pressing the back button. As acquisition costs skyrocket and company reputation declines, merchants waste valuable time and money. An improper website design impacts several components of digital marketing for your company. This is especially try for content marketing. Poor web design will stagnate content marketing and prevent your other marketing strategies for achieving their full potential. A website not optimized for accessibility makes published content less noticeable and more… [ View Full Post ]

Keys To A Successful Website: Web Development Do’s and Don’ts Continued

keys to a successful website

Keys To A Successful Website: Web Development Do’s and Don’ts Continued … and how to achieve sustainable presence online Achieving consistent returns from your web development project may be a tough cookie to master, however, when you utilize proper ingredients in your marketing mix, most of the success depends on your ability to follow directions. As complex cooking often is, marketing is a science, where the slightest drop of unfavorable ingredient, or neglect can be catastrophic. Within the smallest details of any website layout, color scheme, brand image, as well as look and feel, lures the success of a any given company’s presence online. Building your brand, as well as building your website, involves strategic planning and a clear understanding of direction. Knowing your target consumers, their behaviors and wants is a must, that is why at Trend IT, we allocate significant amount of time toward market research and competitor analysis. Remember, there are many sources for referral traffic online. Utilizing competitor analytics platforms allows web developers, as well as website owners, gain clear understanding of the approach taken by your business’s most influential competitors. When we talk about industry giants with massive rates of success, their results are achieved with the help of some of the biggest brains in marketing, and the allocation of tremendous funds toward direct advertising… [ View Full Post ]

How to Hire a Web Developer: The Do’s and Don’ts for Success

hire a web developer

How to hire a web developer: general guidelines (short version): With so many options to choose from, the task of hiring a web developer can be quite complex. The first and foremost thing to consider is: which technology is most suitable for the web application for your business. Depending on the platform you choose, hourly development rates can double, or even quadruple. Planning ahead is considering the possibility of changing your web developer in the future. Finding a developer means finding an expert for the source code used on your website. Quite often, developers will encourage clients to “rebuild,” or “build from scratch,” a website done by someone else. Sometimes this is the best option, especially if you are intending to overhaul the website’s look and feel completely. However, also keep in mind that dishonest developers tend to take this route to achieve higher profit margins, even when simple additions/alterations requested are quite possible and easy to do. Know your site’s source code / platform, know the standard hourly rates for developers of various expertise levels. Research the capabilities of various content management systems and choose the platform most suitable for your application. If shopping around for a developer, have ready a highly detailed, specific list of instructions and project demands. Do not let developers improvise unless the alterations they do… [ View Full Post ]

WordPress Web Development Platform Explained – Web Design for Limited Budget Scenarios

WordPress web development platform explained, covering WordPress features, benefits, strengths, weaknesses, website statistics, web design costs & more!

According to recently reported figures, WordPress web development platform powers over 30% of all websites on the internet. Collectively, WordPress sites around the world publish 24+ posts every second, they receive 22.2 billion monthly page views and WordPress blogs receive 46.7 million comments per month. All of this is not surprising when we take into consideration the fact that WordPress is one of the most innovative and easy to use content management systems (CMS) out there. It is ideal both for novice website creators and experience web developers. One of the reasons why we frequently utilize WordPress at Trend IT, is the fact that we are able to sell a standalone product to our customers, which does not require a professional web developer to maintain. This gives consumers the freedom and the ability to update their website as they please, refresh the content, modify images, maintain the blog, conduct optimizations and add pages. WordPress back-end allows business owners to process inventory, manage orders, generate shipping labels, produce reports, monitor website reviews and utilize effective marketing tools. The key here is that you as a consumer, get a top notch website with a fantastic back-end, at a fraction of the cost of custom web development. WordPress development is highly affordable, opening up opportunities for investment where it is needed most, rather… [ View Full Post ]

Keys to Website Development Success – Importance of Content Production & Website Design

website development success importance content production website design digital marketing trend it

Today, we would like to lay out a few key elements to the website development success. Time after time, the history repeats itself, when business owners, desperate for online presence get burned dealing with yet another charlatan, claiming to be the know-it-all in web development. Most of the time, we encounter clients who have dumped thousands of dollars into web development projects that were either not finished, or done very poorly. Time after time, we find ourselves educating people on the importance of proper on-page key-wording, revenue generating site design, and the dangers of plagiarism. You would be surprised to know how many times we uncover copy-pasted web content from other web sources in the websites we audit. It is clear that producing high quality, authentic site content is not necessarily in the scope of work of your average web developer. However, content production surely is a critical element that any credible web development agency will focus on. Even if content producer is not available on the team, the job of a development agency is to designate focus keywords and allocate the task to professional writers or content producers. Properly key-worded content is one of the most important pre-determinants of a web site success. Just as well, creating a visually stunning, effective website design and visual elements, is the job… [ View Full Post ]

Rules to Follow tor a Successful Website

Rules to Follow for a Successful Website 1. Your website should load quickly. (Because Google and users love it) Watch out for memory intensive plugins or conflicting plugins, if you are utilizing a CMS. 2. Security from hackers is important, having the ability to roll back when errors occur as well. These days, most hosts will do automatic backups for you. You can also back up manually at will and store localized copies of your site on your personal drive. Never pick a web host without 24/7 live support. GoDaddy is great for beginners. When things go bad, they do a fairly good job resolving issues. 3. Always use a .com and unless there really is no alternative don’t use dashes or hyphens in between words in a domain name. 4. Build an email lists from day one. This is easily done by opting website visitors to automated mailing lists while they browse your site. They can always unsubscribe later if they wish. 5. Check for broken links regularly, integrate a site map and a customized 404 page. 6. Facebook, Twitter, Instagram, Google+, Pinterest… pick one and dominate it, it makes no sense to have poorly managed multiple social media accounts. If you run a successful company, consider hiring someone to look after your social media presence and expect results…. [ View Full Post ]